Meta is the channel that works: Raindrop's launch pulled a $35 CAC, the summer detour is more than half recovered, and Attention leads the buy. The blocker is the one Johnny named: spend purgatory at $80 to 100K a month, with a $7M+ January run-rate target that needs $250K a month at the same economics. The way out is net-new audiences, and the 14 specs on this page are the first pass at them: built from your named reviews and both calls.
$2.3M trailing 30-day run rateJanuary target: $7M+78% female · 85% over 34Meta, ramping to $250K/mo
The anti-supplement supplement. Middle-aged moms. The ad that sells.
The account is talking to a customer you don't sell to.
We pulled your active Meta creative and tagged every ad with our PAE engine: persona, angle, format, emotion, against the supplement-category benchmark. Three things jump out, and every one of them is an opening, not a criticism. The account that found winners with Raindrop's founder videos has plenty of room to find the next set.
Category benchmark shareYour share of active ads
Product shot, no copy
you: 0%−27 vs benchmark
Offer / promotion
you: 0%−13 vs benchmark
Negative marketing
you: 25%+25 over-indexed
UGC
you: 25%+18 over-indexed
Headline
you: 25%+15 over-indexed
Emotion: relief
you: 100%+72 · the only emotion running
The persona tab is the headline: 75% of your active creative tags as Casual Gym-Goer. Your buyer, in your own numbers from the call, is 78% female and 85% over the age of 34, against a protein category built for a 26-year-old male. She is nearly absent from the account. Add the emotion tab, where every active ad runs relief and nothing runs aspiration, curiosity, or empowerment, and the picture is one story told one way to one audience. The market's strongest format right now, the product-led minimal-copy packshot family, sits at exactly 0% of your library.
Every gap above maps to a spec on the work tab: the countertop staple, the froth macro, the welcome-kit offer, the price-per-serving math, and ten more aimed at her, not the gym.
Your own words from the August 26 call, and how the engagement is built around each one.
"I sell protein to middle-aged moms in America. Like, that's what I do… We are 78% female and 85% above the age of 34."
Johnny · August 26
The category default is 40% female with a median age of 26, and your fear is an agency that can't detach from it. Our Ad Library pull already proved your point: 75% of the current creative tags as Casual Gym-Goer. Every one of the 14 specs below lives in her world instead, and the persona index keeps it that way permanently.
"It's really important… to have the creative agencies interfacing as directly as possible with the ad agency… I don't even need to pipe up."
Johnny · August 26
Non-negotiable on our side too. Attention is on the biweekly call, briefs get built to their account structure (CBO testing versus ASC scaling, ad sets by persona), and the dashboard is shared with Bobby's team from day one. Thirty minutes on their biweekly is exactly how it should run.
"Up from 80K and 100K a month to 250K a month and see the same quality performance. Scale our current economics. That's what I want to do."
Johnny · August 26
The escape from spend purgatory is not more of what works, it is net-new audiences tested cheaply in statics, roughly one net-new concept per $1,000 of spend. When one bites, it gets a full funnel, so the new TAM scales without cannibalizing what already converts. On another account that exact loop took spend from $200K to $1M a month with healthy frequency.
"I date to marry. I don't date to just date… maybe like a 90-day ramp-up period with you guys."
Gil · August 26
The ramp is now priced below: month one on Starter at $6,000, and the 90-day lock brings Pro to $8,000 a month instead of $9,000 from month two onward. Ninety days lands right where the January run-rate target begins.
The timeline, as quoted on the call: start this week and the first briefs land next Wednesday, with assets the following Friday. Creative is in the account inside two and a half weeks, September and October stay ahead of Q4 CPMs, and the 90-day ramp ends right where the January $7M+ run-rate target begins.
The examples tab has statics and motion across 29 brands, including the protein and supplement work, from the same team that built your 14.
The 60/20/20 split you heard on the call: 60% iterating what works, 20% reskinning winners into new formats, 20% testing net-new personas and angles. What makes it work is the index underneath it, and the index is what your account is missing.
Iterate · 60%
Hold two variables, swap the third. A winning persona-angle-format keeps two of its parts while the third rotates. The founder video's angle, rebuilt for statics. The protein coffee hook, moved to a new persona. Compounding, not guessing.
Reskin · 20%
Winners re-formatted, highest hit rate. A headline winner becomes bullet points, a testimonial, an us-vs-them. Roughly 44% of reskins hit for us versus 35% overall. Cheap wins that fund exploration.
Test new · 20%
New TAMs in static format first. Cast a wide net cheaply, watch for the breakout (a 64% lower CPC is how one announced itself on another account), then verticalize: top-of-funnel video, GIFs, the full funnel for that persona.
Piece one · the index
The PAE library.
Every ad you've ever run gets tagged: persona, sub-persona, angle, emotion, format, product. First job is the graveyard: angles you turned off that were quietly working, the gut-health story from the call. On another account that single re-ignition became the top performers in the account.
Piece two · the listening
Reddit and your 207 reviews, mined weekly.
The GLP-1 forums, the picky-eater parenting threads, the protein coffee corner of TikTok: scraped weekly and cross-referenced against what your ads already say. The best copy empathizes at the level of the three half-drunk glasses on the bedside table, and that specificity only comes from where your buyers actually talk.
Piece three · the gate
Graded before it spends.
Copy clears a 9-rubric refinement pass (persona fit, angle, emotion, brand compliance, conversion) before anything renders, and every render clears a 10-gate creative grader before you see it. The ad that sells is a standard, not a hope.
The cadence: briefs Monday, your review by Wednesday, assets Friday. Everything runs through Slack with a dedicated project manager, on a biweekly call cadence with your team, and Attention's account structure shapes every brief. Statics scout net-new personas first; winners move to GIF, then video, because video always consumes more test budget on Meta.
Pricing
The 90-day ramp, priced.
The exact offer is in the box below, no ambiguity. The slider and cards underneath show how the staircase extends as spend scales.
The offer, exactly
90-day lock promo: Pro at $8,000, save $1,000 every month
Month one
Starter. 8 unique concepts a week, 32 net-new ads for the month. We get our feet wet, prove winners beside what Attention is already scaling.
$6,000for the month
Months two + three
Pro, at the lock price. 14 unique concepts a week, 56 net-new ads a month. This is the 90-day ramp Gil asked for, and the $8,000 holds beyond the ramp too.
$9,000$8,000per month with the lock
When spend clears $100K/mo
Scale. 30 unique concepts a week, 120 net-new ads a month. Steps in automatically as the ramp toward $250K a month lands, called on the biweekly.
$15,000per month, then
The 90-day math: $6,000 + $8,000 + $8,000 = $22,000 for the full ramp. The same 90 days at standard rates is $24,000. The lock saves $2,000 across the ramp and $1,000 every month after, for as long as you stay under $100K in spend.
Every month includes, at every tier: briefs Monday, assets Friday · biweekly calls with Attention on the thread · the PAE dashboard, yours to keep · 9-rubric copy refinement and 10-gate grading on every ad · review and Reddit social listening · quarterly Ad Library re-runs.
Every tier includes the full engine: the PAE library and gap analysis, 9-rubric copy refinement, 10-gate grading on every render before delivery, the weekly cadence, biweekly strategy calls (the Attention team on the thread, per Johnny), quarterly Ad Library re-runs, and review plus Reddit social listening bundled.
Your monthly Meta ad spend
$90K/ month
$9,000 / mo creative
$30K$60K$100K$300K
Where your spend sits today
Month one · Starter
$6,000/ mo
Days 0 to 30
Get our feet wet.
8 unique concepts a week · 32 net-new ads/mo
$188 per ad
Where your spend sits today
Months two + three · Pro
$8,000/ mo with the 90-day lock
$9,000 standard · the lock saves $1,000 every month, and the price holds beyond the ramp
Days 30 to 90, and beyond.
14 unique concepts a week · 56 net-new ads/mo
$143 per ad with the lock
PAE-tested across 100+ formats · custom PAE-cluster dashboard
Where your spend sits today
At $100K+ spend · Scale
$15,000/ mo
When monthly spend clears $100K, we move up accordingly
The $250K a month cruising altitude.
30 unique concepts a week · 120 net-new ads/mo
$125 per ad
The ramp is the deal; the slider just shows the future. Month one is Starter at $6,000 no matter what the spend meter says. The 90-day lock is what earns the $8,000 Pro price from month two onward. And the back-of-envelope from the call holds: one net-new concept per $1,000 of monthly spend. A concept is an entirely new ad, not a hook alt; trade 6 statics for 1 scripted video, mixed any way inside the monthly total, so a breakout lane gets its full-funnel build without a change order.
Add-on · consulting
+$1,000/ mo
Media buying consulting
Biweekly review with our media team. Attention stays in the seat; we bring the creative-side account playbook and triangulate, exactly the structure Johnny asked for.
Add consulting
Add-on · landing pages
+$3,000/ mo
Persona-tuned landing pages
Persona-tuned LPs against winning concepts: the GLP-1 page, the protein coffee page, the picky-eater page. Recent comp: roughly 30% CAC reduction from the layer alone.
Add landing pages
Add-on · media management
+$7,000/ mo (7%)
We run the buy
Done-for-you media buying with a custom MER dashboard and the D2C tab: NCPA, new vs. returning, LTV. On the table if you ever want it; the creative engine works with Attention either way.
Add media management
Your proposal total
$6,000/ month one
MONTH ONE · STARTER · 8 CONCEPTS A WEEK · THEN PRO AT $8,000 WITH THE 90-DAY LOCK
Tier deliverables are fixed: 8, 14, or 30 unique concepts a week. The 90-day lock signs once, covers the whole ramp, and the $8,000 Pro price holds beyond it until spend moves you up. Step-ups get called on the biweekly, with Attention in the room.
↑The staircase is the contract. $6,000 proves it in month one, $8,000 carries it from month two, and Scale picks up automatically once spend clears $100K, all on the same per-creative economics. No renegotiation at each step, just the biweekly call.
You date to marry. So do we.
The updated proposal you asked for, same week as the call: the Starter ramp on the page, the staircase to $250K a month laid out, and 14 specs already built for her. One reply starts the Slack channel; briefs land the Wednesday after.
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